Netflix Faces Huge Loss in India: We have good news for all Netflix fans in India, as it has been reported that the Netflix subscription fee is likely to decrease. In 2025, Netflix, which is the world’s leading streaming platform, faces one of its toughest challenges in India. To counter this, the company is preparing a bold comeback strategy with a major price cut across its plans. What’s the complete news? Let’s find it out here.
Netflix’s Struggle in the Indian Market
Netflix entered India in 2016, and since then, they have created a wave of excitement with hit series like Sacred Games. However, nearly a decade later, it has been reported that the platform is losing its dominance. Many reports suggest Netflix has only about 15 million (1.5 crores) paid subscribers in India, compared to 50 million on Disney+ Hotstar and 20 million on Amazon Prime Video.
The reason? Many experts believe that it could be a high subscription price. In a country like India, where mobile data is so affordable and there is an intense OTT competition, Netflix’s plans appear too expensive. Its current mobile-only plan costs ₹149, and the standard plan goes up to ₹649. On the other hand, platforms like JioCinema offer free IPL streaming, and Zee5 and SonyLIV aren’t behind thanks to their regional movies.
Read Also: Netflix’s In the Mud Ending Explain (2025): The Journey that has Power, Betrayal, and Survival
Why Are Indians Cancelling Netflix?
Netflix’s content strategy hasn’t clicked with the Indian audience. Netflix only has 12% of its total library catered to Indian languages, and the other OTT platforms are catering to dominant regional markets with Hindi, Tamil, Telugu, and Bengali content. Moreover, viewers have also shifted to short-video platforms like MX TakaTak or rely on pirated content, which has further reduced Netflix’s reach.
Economic pressures have worsened the situation. The inflation is continuously rising, and that’s why many Indian consumers are cutting unnecessary subscriptions. That’s why Netflix saw 18% more cancellations in 2021 compared to the previous year.
Netflix’s New Pricing Strategy
Owing to so much loss, Netflix is looking to regain its audience through an aggressive price cut. As per reports, the mobile plan may drop to ₹99 and the basic plan to ₹149 per month.
Moreover, it has been heard that the company is also considering partnerships with telecom giants like Jio, which allows users to pay via bundled mobile plans. Such collaborations could simplify payments and attract millions of mobile viewers. However, these measures come with a cost, which means that Netflix will have to balance the reduced average revenue per user.
Mounting Global Losses and the Indian Gamble
Netflix’s troubles are not just restricted to India. Globally, the company has reported over $2 billion in losses in the first three quarters of 2025, which is 15% lower than last year. They have invested around $17 billion annually in new content, but Netflix was able to add only 8 million users worldwide last quarter.
The Indian market is massive; hence, Netflix is trying to get the users back.
What Can Netflix Do Next?
Experts suggest that price reduction alone won’t be able to save Netflix in India. To truly win back India, it must:
- Look to expand regional content production to at least 30% of total offerings by 2026.
- Netflix must collaborate more with Bollywood stars and major studios to deliver the Indian-centric content.
- Explore ad-supported streaming models for cheaper plans.
- Improve app performance for rural and tier-2 markets.
Will the Strategy Work?
The results will only say whether the new Netflix strategy has worked out or not. Netflix’s further strategies will depend on its January 2026 financial results, and the company will be closely monitoring them.
India is a country that loves stories and great deals. Hence, Netflix must master both to survive.
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